Marketing Specialist

Labster is a fast-moving award-winning company that focuses on revolutionizing the way science is taught to students all over the world.We develop fully interactive advanced lab simulations and combine these with gamification elements such as an immersive 3D universe, storytelling and a scoring system to stimulate curiosity and highlight the connection between science and the real world. At Labster, we are dedicated to empowering the next generation of scientists to change the world. We value impact, being bold, learning, collaboration and having fun whilst we do it.With 20+ nationalities placed in offices in Bali, Zürich, Copenhagen, and Boston, you will find yourself in a truly international environment, where engagement, values, job satisfaction are goals of equal importance to the financial goals of the company.The organization We have replaced the conventional management hierarchy and organized ourselves using Holacracy.Holacracy is a method of decentralized management and organizational governance, in which authority and decision-making are distributed throughout a holarchy of self-organizing teams rather than being vested in a management hierarchy. No more top-down management. We believe in finding talented people and organizations that empower them.Description of the department Labster is looking for a dynamic Marketing Specialist in Somerville, Massachusetts!  The Marketing Specialist will contribute to the overall marketing strategy by executing campaigns to increase prospective customers and increase sales. Job profile    Collaborate with other internal teams to develop and monitor strategic marketing initiatives     Develop, implement and track marketing programs such as email, social media and digital campaigns and events    Lead generation     Develop and create marketing materials, such as sales and product collateral and ensure brand guidelines are met     Work with external agencies and vendors to execute marketing programs     Organize weekly sales webinars     Establish and maintain existing customer marketing through current customer webinars/onboarding webinars and upsell campaigns and support    Own and execute event marketing plansCandidate profile    Must have 2-5 years of experience in marketing     Bachelor's degree in business administration, marketing, communications or related field    Previous experience preferred with a start-up or scale-up tech or SaaS company      Strong knowledge of various marketing and analytics tools such as Salesforce, Google Analytics, and content management systems     Experience with Pardot/Marketing Automation     Excellent analytical skills and a knack for data analysis    Strong written and verbal communication skills     Skilled in writing and editing content with attention to detail     Strong prioritization, organization and project management skills     Design experience a plus     GDPR knowledge Benefits    Great culture!    Medical, Dental and Vision insurance    401(K)    Paid time off