Senior Marketing ManagerIn this role, Labster’s Marketing Circle is looking for a Senior Marketing Manager to successfully develop a strategic and innovative marketing campaign strategy with a focus on strengthening the full-funnel awareness, generating qualified leads, and accelerating sales pipeline across segments. We are looking for candidates not afraid to roll up their sleeves and drive strategy development and end-to-end execution of key marketing programs. If this sounds like something you’d be excited to jump into, read on!
What you’ll be doing
Develop and implement creative campaign ideas and best practices to ensure campaigns are consistently and effectively positioned across all markets.
Invest in understanding Labster’s marketing / sales funnel with specific focus on where campaigns and marketing programs can be most impactful and effective.
Manage and build email, campaign landing pages and templates utilizing Marketo, prepare and adjust content and call-to-actions and optimize campaigns toward maximized ROI, engagement and qualified lead generation.
Evangelize marketing campaign strategy and insights throughout the organization.
Oversee the development of various cross-functional marketing program initiatives to engage and educate prospects.
Oversee a campaign calendar that includes all communications, channels, content, timing and ownership across functional teams and markets.
Work with external agencies and partners to identify and amplify opportunities to promote Labster.
Measure and optimize efforts. Test and Learn methodology.
If you’ve got these skills, we’d love to hear from you
7+ years of experience in B2B performance marketing, running multi-channel and multi-segment campaigns, with a focus on demand generation.
Hands-on experience with marketing automation tools and marketing operations platforms, including creating campaigns, lead management and reporting in Salesforce, as well as setting up marketing programs and nurture streams in Marketo.
Experience with a start-up or scale-up tech or SaaS company
Highly collaborative, and also comfortable working autonomously and with a considerable degree of ambiguity
Strong verbal and written communication skills
Excellent leadership and organization skills
Experience with tracking, collecting, analyzing and reporting data
Strong prioritization, organization and project management skills
We are Labster. Creators of virtual science lab software that makes learning engaging, effective and accessible, to as many students as possible. We exist to empower the next generation of scientists to change the world. It’s our mission to support 100 million science learners globally by 2025.
In the same way our technology empowers students, we thrive on an autonomous and innovative culture based on Holacracy, and ensuring that your work fits into your lifestyle.
We encourage individual expression, boldly challenge how it’s always been done, and foster learning, creativity and growth. How you work is in your control, balanced by the comfort of access to like-minded, inspiring people, when you need it.
What’s in it for you?
- Be a part of making science accessible and engaging to the world’s future scientists
- Embrace the autonomy of Holacracy, and work that fits into your lifestyle
- Fair and attractive salaries
- Work with flexibility
- Unlimited paid vacation (which we encourage you to actually take!)
- Learning budget & freedom to decide what you learn!
- Company-wide equity program
- Opportunities to travel and meet your colleagues from around the world!
Our commitment to all of you
Labster, Inc. is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Labster strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Labster complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.