Graduate Demand Generation Executive

Since 2015, Cognism has been a trusted leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide. 

Cognism has helped thousands of sales teams to find, engage and close their dream prospects by providing them with a blend of real-time company, people and event data.

One of our main goals is to hire individuals who want to grow, develop and build on their already thriving careers and we work hard to help you achieve any goals you have, while having fun along the way.

There hasn’t been a more exciting time to join us, we have just been through our Series C funding to enhance our global presence and we have just been named as one of the Top 15 startups in the UK by LinkedIn, for the 3rd year running!  

For more information on Cognism’s intuitive sales intelligence platform powered by world-leading data, compliance and targeting, please visit www.cognism.com.

The Role:

As we embark on an exciting new phase of our growth journey, this is a great opportunity for an exceptional candidate, who enjoys the challenge of a fast-paced environment, to join our incredible marketing team. At Cognism we run a demand generation first approach to marketing, we own a revenue number, and we are looking for people to join our team who are excited about this philosophy as well.

The ideal candidate will be:

Passionate - about delivering top-level integrated marketing campaigns to continue to grow our presence in key markets.

Curious and Creative – every day at Cognism, you’ll learn something new. You’ll have an inquisitive mind and always be exploring new tactics and approaches to level up existing initiatives.

Analytical - Cognism’s marketing team thrives on data. You’ll be confident in tracking metrics, producing reports, gaining insights and using them to improve your work.

Organised - Cognism is a fast-paced and demanding business. You’ll need to be good at managing your time, working to deadlines and seeing projects through from ideation to completion.

Collaborative and inclusive - Cognism’s marketing team is a diverse, close-knit and supportive group of people. We prize good team players who are passionate about learning, sharing their knowledge and working alongside others.

Key responsibilities

Working closely with the demand generation manager to effectively manage marketing campaigns from that initial idea creation, through to delivering on time-scale and to budget.
Crafting engaging, compelling and optimised copy for website, blog, resources and webinars.
Collecting and using data to inform new campaigns and evaluating existing campaigns.
Developing and executing targeted nurture campaigns focused on increasing lead readiness and conversion.
Gathering feedback from customer calls, key stakeholders in our target industries and the wider Congism teams to ensure we are providing our audience with value led, memorable experiences.
A demand generation evangelist. You are 100% bought into the demand generation mindset and will act as an evangelist for this within the marketing team.
Being a content creator. Taking all content formats and turning them into content that will truly engage our audience where they are spending their time.

Requirements

Key requirements

A self starter who thrives in a fast paced environment, ready to bring new ideas to the table.
Excellent written and verbal communication skills.
Ability to run multiple campaigns in tandem, from concept to delivery.
Comfortable in using / learning tools such as Hubspot, Salesforce, Pardot and Google Analytics.
An analytical mindset - comfortable in working with numbers and data, setting performance metrics and tracking them.

Benefits

24 days’ holiday PLUS all the usual UK public and bank holidays (if UK-based)
Cushion pension scheme
Access to Cognism’s Employee Assistance Programme with Health Assured
Generous monthly Wellbeing Allowance
A remote GP service during these tricky times
Access to Spill – our slack integrated therapists