Content Marketing Manager, New York

Content Marketing Manager, New York

Looking for an industry-leading, secure digital asset platform, experiencing hypergrowth valued at $8 billion? Welcome to Fireblocks! 

Here’s the bit about us:

Fireblocks is an enterprise-grade platform delivering a secure infrastructure for moving, storing, and issuing digital assets & cryptocurrencies. Here at Fireblocks, we enable financial institutions to securely build, run and scale digital asset operations through the Fireblocks Network and MPC-based Wallet Infrastructure. Digital assets are protected from cyber-attacks, internal collusion, and human error using next-generation multi-layer technology. Fireblocks is the only platform that provides insurance for digital assets in storage, transfer, and E&O.

We’ve served over 1400 institutional customers, have secured the transfer of over $4 trillion in digital assets and are the highest valued digital asset infrastructure company in the world, with a valuation of $8 billion and over $1 billion raised.

Our mission is simple: Enable every business to easily and securely support digital assets & cryptocurrencies. Come join us as we Secure. Simplify. Scale

Here’s the bit about the opportunity:

Fireblocks is looking for a seasoned Content Marketing Manager to own the organization’s content strategy which will drive towards the company’s business objectives, as well as address the needs and interests of our customers and prospects. The position’s main duties include creating a content strategy, collaborating closely with internal subject matter experts and stakeholders across all departments to deliver compelling content that positions Fireblocks as an industry leader. The ideal candidate is someone who can balance creative, big-picture thinking with data to help internal stakeholders understand the important role that content plays in driving our business forward.

You'll be:

• Develop a content strategy that aligns with and amplifies our value props, differentiators, and position in the market
• Be the driving force for executing on the content strategy by building strong relationships with cross-functional teams 
• Deliver a consistent stream of high quality technical and non-technical content by working with stakeholders across the entire organization
• Strong ability to multi-task and adhere to/enforce deadlines
• Transform our blog into an industry-leading resource
• Create educational and thought-provoking content including (but not limited to) whitepapers, guest posts, and blog posts
• Collaborate with the business analyst team to turn our proprietary data into industry insights/reports that can serve as both lead magnets and newsworthy stories for the press team 
• Turn our customers’ success into case studies, articles, and social proof
• Build and execute content strategy for Fireblocks SPARK, the company’s annual user conference
• Uphold Fireblocks’ brand voice across all content touchpoints

You'll bring:

• Content marketing experience within a SaaS, software or technology company
• Strong project management skills, with the ability to create a scalable content production/management engine within the organization
• Very proficient at producing highly technical content for enterprise infrastructure, developer tools or technologies, cybersecurity, networking, or very similar types of companies/industries. Crypto/Blockchain/Finance experience is not required but would be a major plus
• Demonstrated track record of success with turning content into traffic, engaging and educating audiences, and creating content that converts prospects into customers
• Experience running content strategy and presenting plans and results to senior leadership
• Strong understanding of SEO best practices and web analytics
• Ability to communicate clearly and collaborate closely with cross-functional teams such as product, sales and customer service teams

We’d love for you to have financial services, fintech, blockchain, cybersecurity or crypto industry experience but it is not a requirement. We have a comprehensive onboarding and training program for all new employees.

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is 79,000 to 99,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.