Senior Marketing Executive - DACH

As we embark on an exciting new phase of our growth journey in the DACH market, this is a great opportunity for an exceptional candidate with experience in B2B marketing, who enjoys the challenge of a fast-paced environment, to join our incredible marketing team.

The ideal candidate will be:

  • Passionate - about creating engaging content and delivering integrated marketing campaigns to grow our presence in the DACH market
  • Curious and Creative – Cognism only just started to expand into the German speaking region, giving us lots of opportunities to test new ideas and learn.
  • Analytical - Cognism’s marketing team thrives on data. You’ll be confident in tracking metrics, producing reports, gaining insights and using them to improve your work.
  • Organised - Cognism is a fast-paced and demanding business. You’ll need to be good at managing your time, working to deadlines and seeing projects through from ideation to completion.
  • Collaborative and inclusive - Cognism’s marketing team is a diverse, close-knit and supportive group of people. We prize good team players who are passionate about learning, sharing their knowledge and working alongside others.


Key Responsibilities:

  • Planning and crafting engaging, relevant content such as: blog posts, website copy, webinars, videos and case studies
  • Effectively manage integrated marketing campaigns from that initial idea creation, through to delivering on time-scale and to budget
  • Crafting engaging, compelling and optimised copy for website, blog, resources and webinars
  • Collecting and using data to inform new campaigns and evaluating existing campaigns
  • Consistently refine and test our campaigns and our content to maximise revenue generation and optimise performance across all channels
  • Developing and executing targeted lead nurturing campaigns focused on increasing lead readiness and conversion
  • Working closely with the regional SDR and sales team to ensure the smooth running of the campaigns
  • Working with the demand gen marketing team on campaigns across channels, and much, much more!


  • Experience in a similar marketing role with clear evidence of impact (Ideally to be within a Technology or SaaS organisation)
  • Experience with organic, paid search and paid social media marketing, including LinkedIn, Facebook and Google AdWords
  • Fluent in German
  • Experience in planning, researching and creating content and resources for a variety of communications channels
  • Comfortable in using tools such as Hubspot, Pardot and Google Analytics
  • An analytical mindset - comfortable in working with numbers and data, setting performance metrics and tracking them


  • 24 days’ holiday PLUS all the usual UK public and bank holidays (if UK-based)
  • Cushon pension scheme
  • Access to Cognism’s Employee Assistance Programme with Health Assured
  • Generous monthly Wellbeing Allowance
  • A remote GP service during these tricky times
  • Access to Spill – our slack integrated therapists
  • Pizza Thursdays