Product Marketing Manager
Here at Labster, we are looking for a Product Marketer who can help us successfully reimagine science education in the higher education and high school markets.
This role will collaborate closely with product management, sales, marketing, customer success, and other product marketers to create and execute go-to-market launch plans, train sales and Customer Success teams on the product, develop product marketing collateral, manage internal and external communications, support the enablement of European and international sales teams, become an expert on Labster’s product and market, and help drive our overall go-to-market strategy.
What you’ll be doing:
Help to lead go-to-market communications, positioning, plans, and product launches in the Higher Education and High School markets
Author and maintain product marketing materials, including pitch decks, flyers, videos, support articles, user guides, and demos
Become an expert on our product, market, users, and overall customer experience
Lead product training and sales enablement for sales, CS, and marketing teams in select markets
Conduct training sessions, create collateral, and lead demos that highlight Labster’s newest features and products
Execute market research and feedback-gathering activities including surveys, customer interviews, internal feedback capture, etc.
Drive creative marketing and PR campaigns that communicate the value of Labster’s groundbreaking virtual science labs
Partner with product teams to ensure the right products and features are being built for users in your market
If you’ve got these skills, we’d love to hear from you:
3-6 years of experience in product marketing or related roles
Excellent Communication Skills - you’re an articulate and concise communicator, in both written and verbal form. You are comfortable translating complex technical information into clear guides and messages. You’re a great storyteller.
Background in the higher education/high school market -- or the publishing/education technology industry -- is a major plus
Strong Project and Stakeholder Management skills - you’re highly skilled at managing all details of complex product launches while effectively coordinating and communicating with diverse stakeholders throughout the organization.
Bachelor’s Degree or higher preferred, or in place of a degree, equivalent years of relevant experience required
A passion for education, and Labster’s mission to “empower the next generation of scientists to change the world” is a big plus
International work experience, or experience working in a diverse global company, is important
Some science background or knowledge is a plus, but not required
We are Labster. Creators of virtual science lab software that makes learning engaging, effective and accessible, to as many students as possible. We exist to empower the next generation of scientists to change the world. It’s our mission to support 100 million science learners globally by 2025.
In the same way our technology empowers students, we thrive on an autonomous and innovative culture based on Holacracy, and ensuring that your work fits into your lifestyle.
We encourage individual expression, boldly challenge how it’s always been done, and foster learning, creativity and growth. How you work is in your control, balanced by the comfort of access to like-minded, inspiring people, when you need it.
What’s in it for you?
- Be a part of making science accessible and engaging to the world’s future scientists
- Embrace the autonomy of Holacracy, and work that fits into your lifestyle
- Fair and attractive salaries
- Work with flexibility
- Unlimited paid vacation (which we encourage you to actually take!)
- Learning budget & freedom to decide what you learn!
- Company-wide equity program
- Opportunities to travel and meet your colleagues from around the world!