Swisscom Ventures’ Strategic Investment in Bitmovin Elevates Swisscom’s blue TV Experience

Swisscom Ventures is thrilled to spotlight a significant leap forward in the digital entertainment landscape, championed by our parent company, Swisscom, through the strategic incorporation of the Bitmovin Player into its blue TV service. This initiative exemplifies the fruition of Swisscom Ventures’ investment strategy, focusing on fostering innovation and enhancing user experience across Swisscom’s offerings.

As a pivotal move towards making blue TV accessible on an extensive range of devices, this integration aligns with our overarching mission to ensure Swisscom’s services are as inclusive and versatile as possible. The Bitmovin Player not only broadens the accessibility of blue TV across various platforms but also ensures that Swisscom remains at the forefront of technological advancements.

Simon Maurer, Head of TV and Smart Products Client Development at Swisscom, articulates the core of this initiative: “Every decision we make for blue TV revolves around delivering an unparalleled experience for our viewers, from its compelling programming slate to the robustness of our video streaming infrastructure. The Bitmovin Player mirrors our commitment to technical excellence and it quickly became our first choice for a video player. With the Bitmovin Player, we will unlock the power to reach the widest audience possible and bring blue TV to audiences across Switzerland and beyond.”

The Bitmovin Player’s adaptability across a multitude of devices, including Web, Android, iOS, Roku, and major smart TVs, ensures a seamless and immersive viewing experience for all subscribers. This flexibility is rooted in its API-driven architecture, which permits customization to meet the diverse needs of Swisscom’s streaming infrastructure.

Stefan Lederer, CEO and co-founder of Bitmovin, shares his enthusiasm for this collaboration: “We’re incredibly excited and proud to be joining Swisscom on its quest to bring blue TV to an even wider audience. The Bitmovin Player will help Swisscom power streams that are unrivaled in quality and deliver them to the most devices available on the market today at speed and scale.”

This partnership between Swisscom and Bitmovin, facilitated by Swisscom Ventures’ strategic investment, showcases our commitment to not only driving innovation within Swisscom’s ecosystem but also to enhancing the digital media landscape at large. It’s a testament to how strategic investments can lead to powerful collaborations that benefit consumers and the industry alike.

About Bitmovin

Bitmovin is an award-winning leading provider of video infrastructure for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry. Bitmovin built the world’s first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support. Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is headquartered in San Francisco, and has offices in Denver as well as internationally in Austria (Vienna, Klagenfurt), London, Berlin, Singapore, and São Paulo.

For further information visit Bitmovin.com